How to display different links for logged in and logged out users?

Question

When a user is not logged in I am trying to show

Support || Log In

When they are logged out it should say

Support || Log Out 
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Answer 1

Another way to display content for users with a shortcode. Post this into functions.php

// When member is logged in [memberin]

add_shortcode( 'memberin', 'member_check_shortcode' ); 
function member_check_shortcode( $atts, $content = null ) {
function member_check_shortcode( $atts, $content = null ) {
  if ( is_user_logged_in() && !is_null( $content ) && !is_feed() )
return $content;
return '';
}

// When member is logged out [memberout]

add_shortcode( 'memberout', 'member_check_shortcode_out' );
function member_check_shortcode_out( $atts, $content = null ) {
  if (!is_user_logged_in() && !is_null( $content ) && !is_feed() )
return $content;
return '';
}