For my Jekyll blog, I want the images to span the whole width of the column, while having padding on either side of the text, like this: http://www.webdesignerdepot.com/2015/05/
I think Davids answer is really good. However, if you have no problem solving this with jQuery, you can do this:
$('.content > p > img').parent().css('padding','0');
That way your markdown will stay clean.