That is because a NULL can't be equated to any value.
Disable the ANSI_NULLS option and then run it you will see the row now:
SET ANSI_NULLS OFF
select * from #foo --returns the one record we just created
select * from #foo where colA = null --does not throw an error and does not return a record! why??
select * from #foo where colA is null --returns the record drop table #foo