My company is starting to get into iPhone development. We\'d like to keep our iPhone business segregated from our other businesses, so in the App Store, we\'d like to be kn
I'm not sure of the exact point at which you choose your display name, but I'm absolutely positive that it warns you and explicitly tells you that "you will show up in the app store as xyz" at the point at which you must give a name.
I setup my account a few weeks ago, and I'm sure it warned me.