Using SVN, I was thinking about releasing the first build (ver 1.0) to production server using SVN export command.
What\'s the next step for upgrading? For example,
Sounds like you want to do some continuous integration.
You can hook various build servers up to integrate with your SVN server, that way you can iteratively release your builds.
More automated than doing it manually with an export.
Have a look at
http://www.thoughtworks-studios.com/go-agile-release-management/
or
http://www.jetbrains.com/teamcity/
There's heaps of others out there also...