My question builds on a similar one by imposing an additional constraint that the name of each variable should appear only once.
Consider a data frame
It seems like you can use map2 for this.
map2
map2_dfc( df[v], f, ~.y(.x)) # # A tibble: 1 x 2 # potentially_long_name_i_dont_want_to_type_twice another_annoyingly_long_name # # 1 5.5 255