Google Play — Download link for unpublished app?

Question

Is it possible to have a download link for an unpublished app in Google Play? I want to send it out to a few people before publishing.

I know I could just send an AP

Answer 1

Yes, it is possible to download apps from a URL directly (the Amazon app store is distributed in this way) the only caveat is that the phone needs to be set to accept non app-store (Google Play) apps.