I have created Map application for iPhone and I developed same Map application on iPad too by my client requirement. Now I have same Map app project but two .ipa files one f
It would have been better if it was a universal app.
In itunes Connect you cant create/re-use apps-name,sku number,bundle-identifier. You could submit a universal app as update.
If you still want multiple apps, Then you will have to create multiple apps in itunes connect with different name, sku number and bundle-id,
But note one thing the name of the application installed in the device is what you give on xcode, not the one in itunes connect. So I guess you could only give that much similarity.
PS if create a app with details{apps-name,sku number,bundle-identifier} and you delete without publishing also, you cant reuse these again.
So tell client the best(may be only possible) solution is Universal app.