I have two files for deployment,
1) deploymentpackage.zip -> It contains the database package with few shell scripts.
deploymentpackage.zip
2) deployment.sh
deployment.sh
Write a readme file, and ask your users to chmod the script, then to execute it.
For security reason I hope there is no way to auto-execute such things...
Edit: received a vote down because the OP did not like it, thanks a lot :)