Why might you use \'\'\' instead of \"\"\", as in Learn Ruby the Hard Way, Chapter 10 Study Drills?
I assume the author confused Ruby and Python, because a triple-quote will not work in Ruby the way author thought it would. It'll just work like three separate strings ('' '' '').
For multi-line strings one could use:
%q{
your text
goes here
}
=> "\n your text\n goes here\n "
or %Q{} if you need string interpolation inside.