http://svn.apache.org/repos/asf/felix/releases/maven-bundle-plugin-2.3.7/doc/site/wrap-mojo.html says bundle:wrap
is deprecated, same with bundle:bundleal
I've wondered the same question, found some clue here:
http://www.mail-archive.com/dev@felix.apache.org/msg22221.html
"Instead new features/goals will be added to solve common use-cases such as creating mega-bundles, etc."
I guess they're going to rework the current goals because the current codebase doesn't support all that they want to implement in the plugin.