http://svn.apache.org/repos/asf/felix/releases/maven-bundle-plugin-2.3.7/doc/site/wrap-mojo.html says bundle:wrap is deprecated, same with bundle:bundleal
The alternative is to just use the bundle:bundle goal, then in your pom.xml configure the plugin similar to the following:
org.apache.felix
maven-bundle-plugin
*;scope=compile;inline=true
<_exportcontents>*
You can control what dependencies get embeded and exported by changing the wildcards "*", scope, etc. attributes.