Friends, I am using JSMOOTH installer for creating .exe file and Bundled my Default JRE path in it..
If the user doesn\'t have Java Virtual Machine in his system it
I encountered the same problem. Based on other hints in the aether, I think the problem is related to win32/win64, in particular the bundle option will only work with a win32 jre. I switched in a win32 jre and got further, but the launch still failed because some of the necessary .dlls hadn't been installed. It looks like the bundle option can't be reliable without a jre designed to not require installation.
Then, I found https://portableapps.com/apps/utilities/java_portable and I succeeded with that jre. It's java 1.8.0_181 which is a bit old, but adequate for my needs.