IMO WebForms attempt to hide html too much for my liking and may cause your project to take longer than you would like due to converting a lot of html into the webforms controls.
On the other hand MVC allows you to reuse some of this logic while making your application much more maintainable and with the appropriate Architectural Pattern your application can be developed and refactored much quicker than any WebForms project.
I say MVC all the way!
