I simply get the following error:
The type or namespace name \'Reporting\' does not exist in the namespace \'Microsoft\' (are you missing an assembly
In my case I needed to actually install Microsoft Report Viewer on the troublesome machine.
Of course, other ones are available, it can be worked out which from the Version= on the dll which one is needed. In my case I needed version 11 (the 2012 one).