NSOutlineView is a subclass of NSTableView. And currently, NSTableView supports two implementations.
In addition to @jeberle 's answer, I need to note something more.
The key to keep the text-field and image-view is adding them as subviews of the NSTableCellView.
Set NSTableView.rowSizeStyle to a proper value (non-Custom which is default value) to make the table-view layout them automatically. Otherwise, you have to layout them completely yourself.
Do not touch frame and autoresizing stuffs if you want to use predefined NSTableViewRowSizeStyle value. Otherwise, the layout might be broken.
You can adjust row-height by providing private func outlineView(outlineView: NSOutlineView, heightOfRowByItem item: AnyObject) -> CGFloat delegate method. Setting NSTableView.rowHeight is not a good idea because it needs NSTableView.rowSizeStyle set to Custom which will turn off cell text/image layout management provided by default.
You can reuse row/cell views by settings NSView.identifier property. (example)