Is there any way for Google Analytics to track multiple event parameters like Mixpanel?

Question

Given:

_trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

I tried with opt_label but it seems like it\'s just a string

Answer 1

I'm not sure what mixpanel is, so I'm unaware of what you're trying to compare analytics to. If you provided a specific example of the data you're trying to collect, I could provide you with a better answer.

Lets say you have a video player and you want to track how long people watch the video and how many times people paused the video, you would do something like this;

if (video == "pause") {
   var playTime = playduration(), // Total minutes of video watched
       clickPause = pauseNum(); // Total number of times video was paused

   _gaq.push(['_trackEvent', 'Video', 'Play', playTime]);
   _gaq.push(['_trackEvent', 'Video', 'Pause', clickPause]);
}

Obviously this is generic, but as you can see in the _gaq.push arrays, Play and Pause are the parameters and playTime and clickPause are the variable values of the parameters.