I have a new iPhone app up on the App Store. This app has been fully localized into English and German. German is the native language of this app.
I added the Englis
Localize App Store information
After you add an app to your account, you can add languages and enter localized information about your app that appears on the App Store. For a list of the languages and locales you can localize app metadata for, see App Store localizations. For the properties you can localize, see Required, localizable, and editable properties.
For example, if the primary language is set as English, the information in all App Store territories appears in English. If you add French to your app and localize the text, keywords, and screenshots, users whose language setting is French, see the French localization. Users who are located in a territory that includes French, but not English, as a supported language, also see the French localization. Users can also search for your app in all French-language App Stores using the localized keywords. In other App Store territories, users see the information in the primary language (English in this example).
The user’s language setting on the device controls which localization appears on the App Store. If there’s no localization available that matches the language, the next closest localization is used. If you want locale-specific metadata to appear, add a language for a specific locale to your app—for example, add French (Canada). The Apple Store URL for your app is the same, regardless of the user’s device language settings.
The languages you add to an app in iTunes Connect are not the same as the languages you add to your app in Xcode. The languages that you add in Xcode appear under Languages on the App Store. To localize your app binary, read Internationalization and Localization Guide.
iTunes Connet help:
en: https://help.apple.com/itunes-connect/developer/?lang=en#/deve6f78a8e2
中文: https://help.apple.com/itunes-connect/developer/?lang=cn#/deve6f78a8e2