Localized app description does not appear on the App Store

Question

I have a new iPhone app up on the App Store. This app has been fully localized into English and German. German is the native language of this app.

I added the Englis

Answer 1

Because your default language is German (This setting in iTunesConnect can NOT be changed once you submitted an App), if the iTunes can't find the localized description for the user's system language, it will display your default language instead.

As I've mentioned before, the language is not depend on the country of App Store but the user's system language settings, in my Mac which use English as its system language, I can see your English description in US Store. But in UK Store, since I am not using UK English as my system language, I got your default language: German.

If you change your Mac's system language into English, you will see your English description in US Store.

In addition, the most weird thing is the localized descriptions are bound to the specific country of App Store.

What dose this mean?

It means even you've created an English description in iTunes Connect, and the user do have English as his/her system language, but if he/she is NOT watching the US App Store, he/she will NOT get the English description but your default language, German.

What a confusing situation, what a "great" system, right?