People (and processes) don't change without one or more pain points. So you need to finjd the significant pain points and demonstrate how unit testing might help deal with them.
If you can't find any significant pain points, then unit testing may not add a lot of value to your current process.
As Steve Lott implies, delivering better results than the other team members will also help. But without the pain points, my experience is that people won't change.
