Note: I do NOT want to use any framework.
You'd have to attach the new element somewhere. Try using a DocumentFragment object in conjunction with the div you created:
function createElement(str) {
var div = document.createElement('div');
div.innerHTML = str;
var container = document.createDocumentFragment();
for (var i=0; i < div.childNodes.length; i++) {
var node = div.childNodes[i].cloneNode(true);
container.appendChild(node);
}
return container.childNodes;
}
It's more overhead, but it does what you want. Note that DOM elements' .insertAdjacentHTML member function is coming in HTML5.
For that complex string you passed, it isn't valid XHTML syntax - you can't have a block element as a child of ( is a block level element).