This is very subjective I guess, his reasons could be many. But if he's like me, I know where he's coming from. Let me explain.
In my career I've dedicated 6 years to the telecom industry, working a lot with embedding SDK middleware into low-end mobile phones etc.
Most embedded environments I've experienced are like harsh weather for a programmer, you constantly have to overcome limitations in resources etc. Some might find this a challenge and enjoy it for the challenge itself, some might feel close to "the real stuff" - the hardware, some might feel it limits their creativity.
I'm the kind who feels it limits my creativity.
I enjoy being back in Windows desktop environment and flap my wings with elaborate class designs, stretch my legs a few clockcycles extra, use unnecessary amounts of memory for diagnostics etc.
On certain embedded units in the past, I hardly had support for fseek() (an ANSI C standard file function). If lucky, a "watchdog" could give clues to where something crashed. Not to mention the pain of communicating with the user in single-threaded preemptive swamps.
Well, you know what I'm getting at. In my opinion it's not necessarily hard, but it's quite a leap, with potentially little reuse of your current experience.
Regards
Robert
