Is it possible to pass url parameters to google play? (pass query strings)

Question

Is it possible to pass url parameters (or \"query strings\") to google play and track the variable while installing the app in phone?

Answer 1

If you route the parameters as part of the campaign tracking options in the Analytics SDK, it is possible to pass in custom variables to the installed application if the user follows a provided link.

For example, set the campaign name to a variable.

https://developers.google.com/analytics/devguides/collection/android/v2/campaigns

In my example, I set it to the users email address so when the app loads, the login form is prefilled.