When using bundler with a project in general and Rails specifically, you have access only to gems defined in your Gemfile. While this makes sense, it can be limiting. Mostly
You can use something like this in your Gemfile:
gem 'foo' if ENV['ENABLE_FOO_GEM']
Then just set ENABLE_FOO_GEM in your environment.
export ENABLE_FOO_GEM=1
The gem will be disabled by default, but easily turned on (permanently) by anyone who wants to use it.