I am going to start rolling out the first version of the application to the internal testers.
But the button START ROLLOUT TO INTERNAL TEST
is disabled
For those who may be coming to this question later, this button may be disabled if you recently signed up for new Google Play developer account.
You might be seeing a message like this:
This is due to a change by Google to keep bad developers out of the store. (an article)
This can be the case even though you're ready to roll out the changes.