Launching a website via windows commandline

Question

I have a program launching a website via the following command.

cmd \"start /max http://url.com\"

When launching a website via this method

Answer 1

Working from VaLo's answer:

cd %directory to browser%
%browser's name to main executable (firefox, chrome, opera, etc.)% https://www.google.com

start https://www.google.com doesn't seem to work (at least in my environment)