Can I use html tags in twitter-bootstrap popover data-content?

Question

I\'m using Twitter-Bootstrap within a Rails 3.1.3 application. I have numerous elements with popovers like:

Answer 1

Yes, you can do that, but you need to call html_safe on your string (if the string is generated by Rails)

link_to 'Q', '#', :title => "Quality", :rel => 'popover', "data-content" => "Did they do a good job? 
 for Really Nice 
...
".html_safe }