Magento: how do I access custom variables in PHP?

Question

I am aware of \'Custom Variables\' and how they can be used with {{ }} brackets in email templates as well as in static blocks.

However, I want to use them in templa

Answer 1

Note: A custom variable might have different values for different stores.

So to access store specific value for the custom variable with the code custom_variable_code

Use this:

$storeId = Mage::app()->getStore()->getId();

  $custom_variable_text = Mage::getModel('core/variable')->setStoreId($storeId)
                          ->loadByCode('custom_variable_code')
                          ->getValue('text');

  $custom_variable_plain_value = Mage::getModel('core/variable')->setStoreId($storeId)
                                ->loadByCode('custom_variable_code')
                                ->getValue('plain');

  $custom_variable_html_value = Mage::getModel('core/variable')->setStoreId($storeId)
                                ->loadByCode('custom_variable_code')
                                ->getValue('html');