I created a tag on the AWS console for one of my EC2 instances.

Howeve
You can retrieve this information from the meta data and then run your own set environment commands.
You can get the instance-id from the meta data (see here for details: http://docs.aws.amazon.com/AWSEC2/latest/UserGuide/ec2-instance-metadata.html#instancedata-data-retrieval)
curl http://169.254.169.254/latest/meta-data/instance-id
Then you can call the describe-tags using the pre-installed AWS CLI (or install it on your AMI)
aws ec2 describe-tags --filters "Name=resource-id,Values=i-5f4e3d2a" "Name=Value,Values=DB_PORT"
Then you can use OS set environment variable command
export DB_PORT=/what/you/got/from/the/previous/call
You can run all that in your user-data script. See here for details: http://docs.aws.amazon.com/AWSEC2/latest/UserGuide/user-data.html