Why doesn't UITableViewCell background color work (set in interface builder)?

Question

Why doesn\'t UITableViewCell background color work (set in interface builder)?

I note from some searching that the follow code set in your custom subclass of UITable

Answer 1

-(void)tableView:(UITableView *)tableView willDisplayCell:(UITableViewCell *)cell forRowAtIndexPath:(NSIndexPath *)indexPath{
UIView *view = [[UIView alloc] init];
[view setBackgroundColor:[UIColor redColor]];
[cell setSelectedBackgroundView:view];}

We need to change the color in this method.