Why doesn't UITableViewCell background color work (set in interface builder)?

Question

Why doesn\'t UITableViewCell background color work (set in interface builder)?

I note from some searching that the follow code set in your custom subclass of UITable

Answer 1

(try this)

Apple's IB's design is generic to be applied to multiple kinds of components, and is also targeted at a highly technical audience (developers). Hence it has not been designed (as an application) to fully customise the interface properly for each component/situation type. So in this case it is the case the ability to seemingly set the background-color is somewhat misleading.