A lot of iPhone apps use a blue badge to indicate the number of items in the subviews, such as the Mail client:
iPhoto http://img.skitch.com/20081103-tjr9yupbhgr3sqf
There is also another type of badge that you might already know, it's the "red" one that is on the application icon. They are created by doing something like:
NSDate *now = [NSDate dateWithTimeIntervalSinceNow:0];
NSString *caldate = [[now
dateWithCalendarFormat:@"%b"
timeZone:nil] description];
[self setApplicationBadge:caldate];"
this will set the badge with a 3 letter abbreviation for the current month.