As I\'m reading, iOS 9 introduced Universal Links. In the \"Support Universal Links\" section in Apple\'s App Search Programming Guide, it says that this is not exactly like
In Apple's Ideal World, YES!
Because Apple force to developer user Universal Links in order to deep link. So, Universal Links is a type of deep linking by Apple. But if you see Facebook lasted SDK they implemented own WebView in order support deep linking in iOS 9.0 +. So, for Apple Universal Links better than deep linking.