FPGA will not be favoured by those with a software bias as they need to learn an HDL or at least understand systemC.
For those with a hardware bias FPGA will be the first option considered.
In reality a firm grasp of both is required & then an objective decision can be made.
OpenCL is designed to run on both FPGA & GPU, even CUDA can be ported to FPGA.
FPGA & GPU accelerators can be used together
So it's not a case of what is better one or the other. There is also the debate about CUDA vs OpenCL
Again unless you have optimized & benchmarked both to your specific application you can not know with 100% certainty.
Many will simply go with CUDA because of its commercial nature & resources. Others will go with openCL because of its versatility.