Lets say I have one cell A1, which I want to keep constant in a calculation. For example, I want to calculate a value like this:
=(B1+4)/(A1)
Use this form:
=(B0+4)/$A$0
The $ tells excel not to adjust that address while pasting the formula into new cells.
Since you are dragging across rows, you really only need to freeze the row part:
=(B0+4)/A$0
Commenters helpfully pointed out that you can toggle relative addressing for a formula in the currently selected cells with these keyboard shortcuts: