I want to build simple app with pybind11, pybind is already installed in my Ubuntu system with cmake (and make install). I use this simple cmake file:
cmake_
You'll want to use the pybind11_add_module command (see https://pybind11.readthedocs.io/en/stable/compiling.html#building-with-cmake) for the default case of creating an extension module.
If the goal is indeed to embed Python in an executable, it is your reponsibility to explicitly add python headers & libraries to the compiler/linker commands in CMake. (see https://pybind11.readthedocs.io/en/stable/compiling.html#embedding-the-python-interpreter on how to do that)