I am trying to refer to a column name to order a query in an application communicating with an Oracle database. I want to use a bind variable so that I can dynamically chang
No. You cannot use bind variables for table or column names.
This information is needed to create the execution plan. Without knowing what you want to order by, it would be impossible to figure out what index to use, for example.
Instead of bind variables, you have to directly interpolate the column name into the SQL statement when your program creates it. Assuming that you take precautions against SQL injection, there is no downside to that.
Update: If you really wanted to jump through hoops, you could probably do something like
order by decode(?, 'colA', colA, 'colB', colB)
but that is just silly. And slow. Don't.