Apologies if this is a basic question:
I have been trying to setup Python on my laptop by following the tutorial here. Under PIP, VIRTUALENV + VIRTUALENVWRAPPER<
From what you wrote it looks to me that you are mixing Windows and Linux shell commands.
I strongly advocate you get the virtualenv working first before you turn to a wrapper
To get virtualenv on Windows 7
pip install virtualenv
then
virtualenv name_to_your_env name_to_your_env\Scripts\activate