How to specify JVM argument for Maven built executable JAR

Question

When using Maven to build an executable JAR, how do I specify the JVM arguments that are used when the JAR is executed?

I can specify the main class using <

Answer 1

I don't know of any such mechanism. The JVM configuration is specified by the calling java command.

Here's the jar file specification which conspicuously doesn't mention any attribute other than Main-Class for stand-alone execution:

http://java.sun.com/javase/6/docs/technotes/guides/jar/jar.html