Using Material Icons, a plus icon can be added as follows:
add
The text add is n
When you strip all the technical information, the answer is really quite straightforward, the font file incorporates a few tables amongst which:
The one or more aliases/alternative names are the 'ligatures' you are referring to and reside in the font file.
Essentially, when using a character/icon from a font file with ligatures, we have the option to use
xxx;ligature-name or aliasThat is probably all the important info for a web designer to know.
Go to CSS-Tricks: How do ligature icons work... to see usage examples and a brief explanation.
And if you want to mess around with your own icon font files I suggest you start using the IcoMoon APP: