with apache you cant achieve this in 2 different ways:
with mod_headers:
Header set Expires "Fri, 04 Aug 1978 12:00:00 GMT"
Header set Cache-Control "no-cache, no-store, must-revalidate, max-age=0, proxy-revalidate, no-transform"
Header set Pragma "no-cache"
or with mod_expires:
ExpiresActive On
ExpiresByType image/png A0
ExpiresByType image/gif A0
ExpiresByType image/jpg A0
ExpiresByType image/jpeg A0