jQuery - Use key/value pair in autocomplete

Question

In my ASP MVC view, I am passing a key/value pair back from the controller. After looking at fiddler and viewing in Chrome\'s debugger I can see that the information is bein

Answer 1

Same from above, bit elaborated

Front End

C#

public JsonResult GetCompanyAutoComplete(string term)
{
    var search = term.Trim();

    var itemList = (from items in db.TblProductSuggestionFirsts where items.Name.StartsWith(search) select new { label = items.Name, value = items.Name }).Take(50).ToList();

    return Json(itemList, JsonRequestBehavior.AllowGet);

}

Json result format