I am using genhtml command to generate html coverage report from Bazel generated coverage.dat file:
genhtml bazel-testlogs/path/to/TestTarget/coverage.dat --
Bazel added support for C++ coverage (though I couldn't find much documentation for it).
I was able to generate a combined coverage.dat file with
bazel coverage -s \
--instrument_test_targets \
--experimental_cc_coverage \
--combined_report=lcov \
--coverage_report_generator=@bazel_tools//tools/test/CoverageOutputGenerator/java/com/google/devtools/coverageoutputgenerator:Main \
//...
The coverage file gets added to bazel-out/_coverage/_coverage_report.dat