I have to following df:
Col1 Col2
test Something
test2 Something
test3 Something
test Something
test2 Something
test5 Something
groupby on 'col1' and then apply transform on Col2 to return a Series with its index aligned to the original df so you can add it as a column:
In [3]:
df['Occur'] = df.groupby('Col1')['Col2'].transform(pd.Series.value_counts)
df
Out[3]:
Col1 Col2 Occur
0 test Something 2
1 test2 Something 2
2 test3 Something 1
3 test Something 2
4 test2 Something 2
5 test5 Something 1