I\'m writing Win32 console application, which can be started with optional arguments like this:
app.exe /argName1:\"argValue\" /argName2:\"argValue\"
You can parse the arguments by using GetCommandLine, PathRemoveArgs, PathGetArgs in a loop https://msdn.microsoft.com/en-us/library/windows/desktop/bb773742(v=vs.85).aspx
GetCommandLine, PathRemoveArgs, PathGetArgs