You can use a standard dot notation or a method call in Objective-C to access a property of an object in Objective-C.
myObject.property = YES;
Also read this blog post on Cocoa with Love:
http://cocoawithlove.com/2008/06/speed-test-nsmanagedobject-objc-20.html
There the author compares the speed of custom accessor and dot notations for NSManagedObject, and finds no difference. However, KVC access (setValue:forKey:) appears to be about twice as slow.