This is a follow up to this question MYSQL incorrect DATETIME format
How to get rid of STRICT_TRANS_TABLES once and for all?
mysql --help report
So in the end I removed the MySQL Server I got from the mysql.com, reinstalled it via Homebrew and had to edit
/usr/local/Cellar/mysql/5.6.xx/my.cnf
Where I could comment out the darned STRICT_TRANS_TABLES.
However this doesn't explain why the default config overrides the one from /etc/my.cnf, but I spent too much time on this already as it is. And by the way I am still not sure what to do with the mysql.com provided distribution.