In iOS 6 or 7, the app exit to the home screen when I call UIApplication openUrl with a url of itms-services://XXXX to install a new version of my app (using en
I have experienced a similar thing. I have a web page for our internal app store and when I tap on the link I do get a prompt asking if I want to install and when I say yes safari just sits there. The app is downloading on the home screen but under IOS 7 safari would be pushed to the background and you could see where your app is being downloaded to and its progress. Now it appears like nothing is happening. I would love to correct this. Perhaps something has changed in the .plist files the itms-services protocol uses. This protocol is not private it is just reserved for enterprise deployments.