Installed Java SE 1.7.0u10 from Oracle w/ their installer package
Downloaded and unpacked Eclipse Juno (4.2.1)
Double click Eclipse
I wanted to run Eclipse itself with Java 7. As I have a couple of plugins that do not work without it. For me neither solution worked for 10.9, but I found a workaround. The main idea is that you start eclipse with java -jar launcher.jar and provide a couple of magic properties and then it starts. This guy provided the command line script in comments that works for me:
https://bugs.eclipse.org/bugs/show_bug.cgi?id=411361#c25