Installed Java SE 1.7.0u10 from Oracle w/ their installer package
Downloaded and unpacked Eclipse Juno (4.2.1)
Double click Eclipse
Attempting to launch various Eclipse versions after the Mavericks upgrade pops up a dialog with this message:
To open "Eclipse.app" you need a Java SE 6 runtime. Would you like to install one now?

It turns out that Java 7 is disabled by default in OS X 10.9.
This is easily verified as follows:
$ java --version
No Java runtime present, requesting install.
The solution is to install the latest supported Java version from Apple support: Java for OS X 2013-005 (http://support.apple.com/kb/DL1572)
As of 10/15/13 this would be Java SE 6 1.6.0_65.
Post Date: Oct 15, 2013
File Size: 63.98 MB
After the install, Eclipse will run as expected from the Dock, the Finder, or the Terminal without any tricks, hacks, or work-arounds.